SINGAPORE, 25^th June 2010 - Toshiba's Computer Systems Division (CSD), a division of Toshiba Singapore Pte Ltd, today announced new 25th Anniversary Products; the Portégé R700 and libretto W100. Additionally, to allow customers and end-users join in Toshiba celebrating 25 years of Notebook Innovations and Quality, two interactive online campaigns are being introduced. The first campaign is based on Twitter and will commence from today till end July. The second is an Augmented Reality campaign built around the theme of a birthday cake will be made available in August.

"Tweet Your Birthday Greets" - Twitter Campaign
Leveraging on Twitter, Toshiba will be inviting its ardent supporters to send in their birthday greetings. "We want to interact with our end-users directly and Twitter is a great tool to facilitate this exchange," said Mr. Tay Choon Song, Senior Manager of Marketing Services and e-Business, Toshiba's Computer Systems Division. The top 3 heartwarming Happy Birthday Tweets will walk away with a Toshiba Camileo S20 Full HD Camcorder.

"Celebrate online with our 25th Anniversary Birthday Bash" -Augmented Reality Campaign
Built using web technology, end-users on PCs that come with a microphone and video camera can blow out candles on a Toshiba 25th anniversary birthday cake to reveal interesting prizes and promotions. This regional 25th anniversary augmented reality campaign will commence in August 2010. Mr Tay also added, "Our 25th Anniversary celebration of Innovation and Technology can reach end-users anywhere as long as there is good internet access. By using website and existing technology on notebooks, it is possible to allow end-users to join us in our 25th Anniversary Birthday Celebrations. They can take part in our festivities and literally blow out candles on our Augmented Reality birthday cake. On our 25th birthday, everyone gets all the gifts. "All residents and customers in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines are eligible to take part. More information about both campaigns can be found at www.pc.toshiba-asia.com/twitter & www.celebratewithtoshiba.com respectively.

About Toshiba
Established in 1875, Toshiba Corporation is a global high technology product leader with 315 major subsidiaries and affiliates worldwide. Toshiba Singapore Pte. Ltd. is a wholly owned subsidiary of Toshiba Corporation. Its Singapore-based Computer Systems Division (CSD) is the regional headquarters for South and Southeast Asia. In addition to notebooks under the Qosmio, Satellite, Satellite Pro, TECRA, PORTÉGÉ and libretto product brand names, the company also offers portable and wireless accessories for customers under the Toshiba brand name. For more information, visit the company's website at www.pc.toshiba-asia.com.

Press Contacts:
Mary Lim (Ms)
Toshiba Singapore Pte Ltd
Email: mary.lim@toshiba.com.sg

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